Types and Language Power of One of Bentoel Cigarette Year 1970s: Pragmatic Discourse Analysis

  • Rissari Yayuk Balai Bahasa Kalimantan Selatan
DOI: https://doi.org/10.31813/gramatika/6.2.2018.141.88--99
Keywords: language power, advertising, pragmatic discourse

Abstract

Discourse of advertising consists of text and context. This text and context depend on the purpose of the advertising being created. Text and context will show the type and power of an advertising. The problem of this research is, what kind of discourse one of Bentoel advertising of the 1970s? How is the language power one of Bentoel advertising in the 1970s? The purpose of this study is to describe the type of discourse and the language power one of Bentoel advertising the 1970s. This research is a qualitative research with descriptive method. Source of data from within old advertising: blogspot. co. id link. on Friday, February 9, 2018, 04. 22 o’clock. Technique of taking data is library technique and record. Data analysis is content analysis by presenting the description method. Basic theory is study of pragmatic discourse. The results showed that this type of discourse of one of the Bentoel advertising in the 1970s included persuasion. Furthermore, the power of language consists of linguistic, pragmatic, and nonlinguistic aspects.

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Published
2018-12-24
How to Cite
Yayuk, R. (2018). Types and Language Power of One of Bentoel Cigarette Year 1970s: Pragmatic Discourse Analysis. Gramatika: Jurnal Ilmiah Kebahasaan Dan Kesastraan, 6(2), 88-99. https://doi.org/10.31813/gramatika/6.2.2018.141.88--99
Issue
Vol 6 No 2 (2018): Gramatika, Volume VI, Nomor 2, Juli--Desember 2018
Section
Articles

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