ANALYSIS OF REGISTER VARIATIONS ON CODE SWITCHING IN THE EVENT OF BUYING AND SELLING ELECTRONIC GOODS
Abstract
The competencies possessed by humans increase with the development of science and technology, causing registers and code switching that appear in the interaction of buying and selling electronic goods. This study aims to describe the factors of code switching and the form of register variations in buying and selling electronic goods on social media. The formulation of the problem taken in this study is how the form of register variations and code switching factors in buying and selling electronic goods on social media, Instagram and Facebook. This study used descriptive qualitative method. the data taken in the form of words, phrases, and sentences. Data collection uses listening and note-taking techniques, while data analysis techniques using data collection techniques from social media Instagram and Facebook. The results showed that the first data found 4 lingual registers, 1 limited envelope register and 5 open envelope registers, for the cause of code switching there were 9 factors causing code switching. Meanwhile, for the second data, there were 4 lingual registers, 2 restricted envelope registers, and 2 open envelope registers, the cause of code switching in the second data found that there were 8 factors.
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